Preparing for 2021
2020 is coming to an end, and it is time to reflect on what went well, and what could have gone better in order to put things in place to make improvements. If your business is like many small businesses, then often things get improved when they become urgent, and not necessarily before. This year […]
Thank Front Line Workers and Support Worthwhile Causes
As we are almost into the fourth week of the stay at home order in our area, I am seeing a significant amount of offers from local businesses and from our vendors offering substantial savings, free trial periods and many supporting front-line support personnel and worthwhile organizations. Our small business is open and we would love […]
Industry Update as of April 15, 2020
Many of our suppliers are open for business and most are being creative in helping us help our customers. Some are producing personal protective equipment and many are offering us special pricing and enhanced services for us to reach out to our customers. One enhanced service is drop shipping which was often available but at […]
Face Masks for All
It seems that it is a good idea to wear face masks when out to reduce the risk of catching or spreading the corona virus. What I have noticed in the last two weeks in our industry is our suppliers have changed what they can offer us in response to what our customers want. In the […]
Check Out Great Gourmet Gift Ideas at the link below
Our custom logoed products can be used internally to thank employees, the board of directors, volunteers and externally to thank customers and business associates. Food gifts are often a great fit for year end gifts as they appeal to the senses of taste and smell making them more memorable than most. Our favorite source for […]
The Five Best Ways to Make Business Connections
Our team is always on the lookout for ideas to help our clients grow their business and here are some tips for you to maximize your effectiveness when networking. Also, the video from our trade association provides insight into how promotional products are received by your customers and prospects. Throughout your career, it’s important to […]
Trends From Our Big Trades Shows
In January, two of our industry trade associations ASI and PPAI put on their biggest shows where our suppliers show off their new and most popular products for us to recommend to our customers. This year there are more and more suppliers that are getting away from printed catalogs due to the need to add […]
Importance Of Timing When Looking At Buying Promotional Items
SWFL Marketing Group supports our customers in achieving their marketing goals using logoed merchandise and apparel. When promotional products are used correctly they are often perceived by the targeted audience as a thoughtful gift and consequently, the intended marketing impact lasts a long time. The opportunity for us to be a valuable resource in recommending items is […]
Impressions From Our Big Industry Trade Shows
Most of our industry suppliers present new products and hot sellers at our big industry shows in Orlando and Las Vegas in January. I make it a practice to attend both annually. Overall my impression is that our industry’s capabilities are getting better and better. We are offering businesses of all sizes the ability to […]
2017 Year End Tax Planning for Your Business
Happy Holidays! As we wind down towards December 31st, this is a reminder of some things that must be done before the end of the year in order to potentially save on your 2017 taxes: Spend down as much cash as you can on business expenses. Pay all outstanding vendor invoices and accelerate payment of […]
