Online Retailers and Promotional Products
In recent years, online retail has become somewhat of a phenomenon. The necessity of promotional products such as stress balls and pens comes into question when consumers are so willing to buy goods sight unseen. Social media makes getting a brand noticed in virtual space easy. Should online retailers be concerned with tangible promotional products? […]
Paul McCartney Wanted It
Promotional products are an advertising medium like no other. Customized campaigns can reach your targeted audience (from one person to thousands) with a tangible product delivering your message. Research shows that six out of ten consumers keep this marketing message often delivered as a gift for up to 2 years. They are also a great […]
Understanding Color Terminology of Promotional Products
Some weird words are used in describing color when searching for promotional products. The phrases Pantone or CMYK may pop up. A Google search will throw RGB into the mix. Inhale, then exhale slowly as the difference between additive color and subtractive color is explained. Knowledge about PMS as it relates to this all will […]
You Too Can Have Creative Business Cards
A business card will display all of the contact information for an individual that is employed through a company. Having a business card is one of the most effective ways of leading potential customers right to you and your employer. Your card lets the customer know what services that you offer, so you will need […]
Making Your Wedding Even More Special
Personal Branding We live in a world of brands and brand development, where all savvy marketers continually fight to earn and maintain a constant presence in the mind of their customers. With the growth of social media, there is even constant discussion concerning personal brands and carving out your own little niche in the minds […]
Tips for Printing on Promotional Items
Ordering promotional products is somewhat complicated. That is why Roberts Advertising does not allow purchases directly from the website. Choices can be made from hundreds of products and this can be overwhelming. Based on experience, the company’s focus is on personalized consultation. The company personally helps clients navigate through options and choose what works best […]
2014 Resolution: Get Marketing Right Next Year!
Business owners and self-employed professionals have good news to look forward to in 2014. First of all, the United States economy is widely expected to continue its gradual improvement, which means that increased business activity can be expected. Second, marketing reports from recent years indicate that clients and customers have been responding favorably to promotional […]
Appreciating Your Volunteers
Volunteering is an important part of our society. Many things wouldn’t be taken care of if it weren’t for volunteers in our community. A volunteer is a person who gives freely of their time in order to help someone, a cause or simply improve the quality of life for someone else. Being a volunteer makes […]
With Holiday Promotional Products, It’s the Thought that Counts
With the holiday season and its gift-giving custom almost upon us, is your Florida business ready to stand out from the rest? Christmas, Hanukkah, Kwanza, and New Year’s are perfect for companies to reach out to their clients and partners with best wishes and promotional products! The unfortunate fact about this season is that many […]
Using Marketing Techniques that Work
Combining Marketing Tactics into an Effective Strategy Most business owners today are constantly bombarded by messages about the importance of social media, the Internet and the power of digital marketing. Much about these new marketing channels is exciting and allows for new and effective sales techniques. It can’t be denied that some of these vehicles […]
